Digital advertising is today a key activity within the total marketing mix. So much communication, interaction and transactions take place online, and so fast, that it's crucial for all organisations to jump on the bandwagon and not be left behind.

The Malaysian Digital Association (MDA) was formed in December 2009 to unify and act as the watchdog for the digital advertising and marketing industry in Malaysia. With the meteoric rise of the country's digital scene, a group of local industry players, namely online publishers and digital service providers, realised the need for a more unified, standardised and efficient standard of operation.

Whether it's creating a common standard for gathering and viewing statistics, spreading information or sharing resources, the MDA was created to provide greater focus and leadership for the industry as a whole. The MDA further evaluates and recommends best practices, as well as educates marketers, agencies, media companies and the wider business community about the indispensability of digital advertising in today's business landscape, thereby raising its profile and credibility.

As the backbone of this dynamic industry, the MDA is wholly dedicated to the growth of Malaysia's digital advertising expenditure.

OBJECTIVES

As the eyes, ears and voice of the digital advertising and marketing industry in Malaysia, the Malaysian Digital Association (MDA) lives and breathes the following objectives:

• Educate advertisers & agencies on the value of digital advertising
• Establish a Professional Code of Conduct
• Strengthen the credibility of the medium
• Grow the local pool of knowledge-based & skilled professionals
• Build forum for discussion & industry relations
• Provide research information on trends in digital media & marketing
• Set, promote and enforce standardized creative & research (measurement/tracking) guidelines