Measurement and Research

• To establish a recognized industry standard for measurement and tracking
• To provide research information on trends in digital media and marketing

Technical & Governance

• To establish, manage and advocate best practice standards
• To enforce adherence, compliance and policing of standards

Knowledge Council

• To promote and educate advertisers and agencies on the value of digital advertising
• Build industry relations with educational institutions

Creative Council

• To set, promote and enforce standardized creative guidelines