The 22nd DIGITAL WEDNESDAY will be held 5th OCT 2011 at the The GALLERY, IACT COLLEGE (JAYA ONE). The event will kick start with a panel discussion (programme below), followed by a networking session.

Programme Line Up
7:00pm – 7:30pm   : Registration @ The Gallery, IACT College (Jaya One)
7:30pm – 7:40pm   : Opening Remark by Rene E. Menezes (MDA President & Organising Chairman)
7:40pm – 8:00pm   : Presentation by movideo - Eric Tan (VP, Business Development in APAC)

The movideo offering as a SAAS product will serve a benefit content owners and organisations that want to better manage, administer, deliver and to monetize their digital content more efficiently. movideo is focused on providing the product and services to leading Media and Entertainment in Malaysia, Singapore, Indonesia, Thailand and Vietnam.

Eric Tan – bio – Eric Tan is the Vice President of Business Development in APAC for movideo. With 14 years of regional and local media sales and marketing experience. Eric has vast working relationships with agencies and clients with on the ground knowledge of leading Asian markets. Eric is now taking the movideo solution from Australia into the broader Asia region.

8:00pm – 8:45pm   : Panel Discussion “The Maturing of Online Video”

Successful video content online has often been limited to short-form and mostly UGC. The tides have turned over the last 18 months and more avenues to enjoy long-form professional content, legally have emerged. Malaysia is quite possibly a leader in this region with a number of good examples leading the charge. Will this see the same involvement by brands in the early stages as TV saw at its birth with such great examples of collaboration such as the “Soap Opera”? If successful, is piracy a thing of the past? Is broadband infrastructure the biggest concern?

This DW panel will discuss why people are willing to log in vs tuning in and how marketers can help make this a complete experience for the audience.

The Expert Panellists are:-

• Representing Premium Niche Video Channels – Dennis Lee, Founder/CEO of Maaduu.com
• Representing Terrestrial TV with Premium Online Video – Paul Moss, GM Platforms & Technology of ALT Media
• Representing movideo – Eric Tan, VP Business Development in APAC

8:45pm – 8.50pm   : Presentation on “Digital Dilemma” by Harmandar Singh, Regional CEO of ADOI
8.50pm – till late    : Networking Session @ Muse Italian Restaurant & Bar (Jaya One)

Entrance Fee:
Member – RM10.00
Non-Member – RM50.00