The Malaysia Digital Association (MDA) is working with Asia’s digital research agency, Pulse Group to conduct a survey of advertisers and agencies towards online ad campaigns, which began today and ends 11th March 2011

The objectives of the survey are:

(1) To examine the penetration of online campaigns currently being run by advertisers and media agencies;

(2) To gauge the attitudes and appetites of advertisers and media agencies towards online advertising;

(3) To identify the key motivators and stumbling blocks to growth of online advertising.

The survey aims to get a minimum sample-size of 200 respondents from the combined databases of the Malaysian Digital Association (MDA), Malaysian Advertisers Association (MAA) and Pulse Group PLC.

Respondents stand to win a DiGi-sponsored Blackberry Torch, a Garmin phone or an iPad.