Formation of the Malaysian Digital Association (MDA) now official
By admin at 26 April, 2010, 12:08 pm
The 1st Annual General Meeting (AGM) of the newly formed Malaysian Digital Association (MDA) was held at the Macomm Management Services in Phileo Damansara last
The association elected its new President, Mr. Terence Dorairaj of Digital Five Sdn Bhd and Vice President, Mr. Rene Menezes of Media Two Point Zero. Mr. Gary Tay of Amphibia Digital Sdn Bhd was elected Secretary and Ms. Meera Thuraivel, Malaysiakini was elected Treasurer of the association.
The MDA Committee comprises of 13-council members; Mr. Paul Moss (Alt Media Sdn Bhd), Jordan Khoo (Eyeblaster (SEA) Sdn Bhd), Mr. Serm Teck Choon (The Star Publications), Mr. M. Kanashan (Ogilvy One Worldwide), Ms. Shelly Ng (Pixel Integrated Media (M) Sdn Bhd), Roy Tan (Carat Media Services (M) Sdn Bhd), Mr. Timothy Tiah (Nuffnang), Mr. Warren Tan (Integricity Ventures Sdn Bhd), Ms. Joanne Chen (GroupM Malaysia), En. Mohd Yusni Hj Abdul Ghani (Perfisio Solutions Sdn Bhd), Mr. Prashant Kumar / Mr. David Fu (IPG Media Brands), Mr. Andreas Vogiatzakis / Mr. Danny Chin (OMG) and Mr. Shylendra Nathan (Mudah.my Sdn Bhd). Other members of the Association include i-Pixel, Arachnid and Yellow Brick Road.
Pete Yoong of Yellow Brick Road and Victor Soo of i-Pixel were also appointed as Honorary Auditors.
The association, which was first, mooted in mid 2008, held a Townhall gathering of industry peers on the 17th December 2008 at the Star Cybertorium to gauge the interest of the industry in forming an association. The response was overwhelming. “Over the subsequent months we began discussing the needs of the industry and how the association should be structured. We agreed that the MDA should be represented by all segments of the industry i.e. media owners/publishers/representatives/networks, media agencies, creative agencies and services/specialists. We also collectively derived the MDA’s 4 pillars/objectives: Measurement & Audit, Technical, Creative and Knowledge. A pro-tem committee was elected along with heads for each pillar.”, according to MDA President, Terence Dorairaj.
He further adds, “The formation of the MDA is a key milestone for the digital industry in Malaysia. The immediate focus for the MDA will be to implement one standard for measurement along with audited stastics. This standardization will bring much needed credibility and will be a catalyst for growth of the digital ADEX.”
The MDA is currently the talk of the town for it’s monthly gathering called Digital Wednesday, typically held on the first Wednesday of every month. Digital Wednesday brings together in one monthly gathering all the relevant industry players. It has become known as a unique networking opportunity as well an educational platform for relevant speakers to bring insight, knowledge and information. It is also an opportunity for Brands/Advertisers to promote their relevant products and services.
For more information of the Malaysian Digital Association, contact yusni@digital.org.my
No comments yet.